Content with Soul

About Ommwriter

Recently, in my quest to find a minimalistic writing app for Windows, I stumbled upon OmmWriter. It’s a fantastic app (I’m totally hooked on to it both at work and at home) and the user experience is delightful.

There are  a couple of things I came across when I was downloading the app:

• The Download flow was fluid, simple and easy. These guys know their UX :)
• All their content is personal and straightforward. No unnecessary jazz.
• They have a neat little FAQ section titled ‘Frequently Meditated Questions’ that makes your life so easy!
• Lastly, their About Us page has an almost poetic description of how OmmWriter came to be- I fell in love with the app while reading this :)

Now I’ve seen a lot of great About Us pages but this one resonated with me because it echoed exactly what I was thinking. I get distracted a million times while writing and that’s exactly why they’ve built their app too.

Apart from being just well written, it puts forward a great case for their app. Reading it probably makes visitors say, “Yeah! I know what you mean - I need this.” and that’s exactly what great content needs to do.

They wrote the freaking book on it!

I recently came across Ethnio, a tool that helps recruit users for usability research and I find their website really impressive.

Not only is the design very fluid (I like how a visitor goes from one pitch point to the next) but the content is pretty compelling.

I especially like this blurb. I mean, who wouldn’t trust a usability research tool that wrote the book on time aware research!

Check ethnio out here - http://ethn.io/ 

Hipmunk’s Unique About Us Page

I like Hipmunk’s funky take on traditional team descriptions.

The descriptions are funny and they showcase the company’s great personality.

They’re also completely in line with the company itself with references to travel such as ‘Must have travel accessory’ & ‘Best Travel’.

Wunderlist’s Email Notifications

Wunderlist’s email notification for pending tasks are strangely motivating!

I’m sure these emails enjoy a high open rate as they’re pretty personal, have one call to action and are centered on tasks the user has set so there’s a definite connection.

Of course, the design helps too - so clean!

The Buffer Blog’s Subscription Blurb

There are a lot of great things about Buffer and good content is one of them. Both the founders are expert bloggers and this comes across in the Website content as well.

I like this subscription blurb because it’s simple and extremely personal. Also, it does a great job of reassuring a user that they won’t be spammed.

Zendesk’s Infographics are sweet eye candy!

Quite an unusual Call to Action. Definitely makes me want to click :)

I think Calls to Action are an integral part of any marketing strategy and it’s certainly not OK to use just ‘Click here’ anymore.

If you want to learn more about drafting the perfect Call to Action for your website/blog, I recommend you read Hubspot’s Guide to Mastering the Design & Copy of Calls-to-Action.

Twitter’s Password Strength Prompt

On setting your username as the password, Twitter responds with a straightforward ‘Too obvious’.

Feedburner Dashboard

I burned Content with Soul’s feed with Feedburner last night and signed in to check out some statistics.

Obviously, with it being fairly new, there wasn’t much to see but I really love the check back later message :) 

Fun Stats on Freshbooks’ Website

I recently came across these quirky facts on Freshbooks’ website.

I think it’s a great way to depict a brand’s popularity without using the generic ‘Used by over 1 gazillion people worldwide’.

Getting started with Google+

I like how Google asks you to be awesome while setting up a Google+ profile :)